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1. Status and Role of the Young Generation in the Social and Political Space of Georgia

Author:
Katarzyna Skiert-Andrzejuk
Publication Date:
03-2021
Content Type:
Journal Article
Journal:
Nowa Polityka Wschodnia
Institution:
Faculty of Political Science and International Studies, Nicolaus Copernicus University in Toruń
Abstract:
The aim of the paper is to examine the status and role of the young generation in the social and political space of Georgia. The paper states that the young generation of Georgians does not enjoy high social status, even though the young can and probably will constitute the future elite of Georgian society. To analyze this research problem, I have used a number of research methods based partly on secondary sources. Three main research methods have been used in the study-desk research method, comparison, and the statistical method based on secondary data that have been extracted from the Caucasus Research Resource Center (CRRC) database. The paper is a snapshot of studies on the theory of notions of “status” and “role”, and it presents the work of Polish scholars. Moreover, the paper opens the door to further research on the young and democracy in Georgia. The studied issue is essential for analyzing the perception of democracy and democratization among the generations in Georgia. The paper is part of a series of articles on the opinion of the young generation of Georgians about democracy and democratization.
Topic:
Democratization, Politics, Youth, and Society
Political Geography:
Eurasia and Georgia

2. Georgia’s political brand in the European Union: building the political product and the political brand

Author:
Katarzyna Skiert-Andrzejuk
Publication Date:
12-2018
Content Type:
Journal Article
Journal:
Nowa Polityka Wschodnia
Institution:
Faculty of Political Science and International Studies, Nicolaus Copernicus University in Toruń
Abstract:
We live in a world full of brands, where the names, symbols, and logos of big corporations, such as McDonald’s, Adidas, and Coca-Cola are extremely recognizable. Nowadays, in the era of globalization, the product development and marketing strategies that were the domain of private companies and corporations are being taken over by the public sector. This unusual exchange of roles causes the state to enter the branding space, and to create an offer that includes the goods and services of national businesses, government, and non-governmental organizations, and also to create a brand. The brand of a state consists of three equal components: a national brand, country brand, and political brand. Georgia is a “model democratic state” in the South Caucasus, which cooperates consistently with the European Union. The multi-level specificity of this state and the implemented model of systemic transformation, directed the foreign policy and created the state brand towards the West. The aim of the paper is to present the construction of one of the components of a state brand, the political brand, and to analyze the strategy of political branding in Georgia’s foreign policy created towards the European Union. The author will answer the question of how the political, and economic institutions of Georgia are building the political brand.
Topic:
Foreign Policy, European Union, Partnerships, Business, and State
Political Geography:
Eurasia, Caucasus, and Georgia