Go Big on Soft Power: A Smart Countering Violent Extremism Strategy

Farah Pandith
Content Type
Journal Article
The Ambassador's Review
Publication Date
Spring 2021
Council of American Ambassadors
Pushing his $1.9 trillion stimulus package through Congress, President Joseph Biden argued long and hard that the only way to defeat a deadly virus was to go big. Now, he has to go big on another infectious virus: the rising swell of hatred and violence that has ripped through regions as diverse as Europe, Sub-Saharan Africa and North America, where the growing dark forces of hate and extremism led to the deadly January 6, 2021 attack on the U.S. Capitol. Biden and his expert team have first-hand experience with terrorist movements as well as the benefit of the long arc of history. But much has changed in the 20 years since the September 11, 2001 attacks – the last time organized extremists took aim at sacred symbols of America.[1] Looking back at the horror of that day and what it unleashed, we are reminded of the power and malevolence of organized, relentless bad actors and what they can achieve in the name of some twisted ideology. A new federal intelligence report says domestic terrorism in 2021 could likely escalate with “support from persons in the United States or abroad.”[2] It’s why President Biden must be bold, focused and use all instruments of soft power to diminish the appeal of the ideology.
Terrorism, Violent Extremism, Counter-terrorism, Conflict
Political Geography
North America, United States of America