Using Behavioral Insights to Improve Truancy Notifications

Author
Todd Rogers
Content Type
Working Paper
Institution
The John F. Kennedy School of Government at Harvard University
Abstract
Many states mandate districts or schools notify parents when students have missed multiple unexcused days of school. We report a randomized experiment (N = 131,312) evaluating the impact of sending parents truancy notifications modified to target behavioral barriers that can hinder effective parental engagement. Modified truancy notifications that used simplified language, emphasized parental efficacy, and highlighted the negative incremental effects of missing school reduced absences by 0.07 days compared to the standard, legalistic, and punitively-worded notification—an estimated 40% improvement. This work illustrates how behavioral insights and randomized experiments can be used to improve administrative communications in education.
Topic
International Relations, International Affairs
Political Geography
Global Focus