Public Diplomacy in the European Union: Models for Poland

Beata Ociepka
Content Type
Policy Brief
The Polish Institute of International Affairs
Diplomacy has been changing dramatically in recent years as a result of an adjustment to more interconnected and hybrid international relations. One of the signs of this change is more stress put on soft-power tools as public diplomacy. Classic diplomacy has shifted from the domain of politics to the public sphere, where public opinion is formed. Formerly latent diplomacy has become public diplomacy with the effect of a more symmetric conduct of international political communication. Poland’s public diplomacy is conditioned by the country’s size and its status as a “new” EU Member State, but there are lessons to be learned from strategies adopted by other countries in the European Union, particularly in the fields of culture, development aid, and education.