He Runs, She Runs: Why Gender Stereotypes Do Not Harm Women Candidates

Author
Jessica Robinson Preece
Content Type
Journal Article
Journal
Political Science Quarterly
Volume
129
Issue Number
2
Publication Date
Summer 2014
Institution
Academy of Political Science
Abstract
The conventional wisdom, as understood by campaign strategists and the media, is that being a woman is a liability in electoral politics. Female candidates face an impossible task—they must convey the toughness, competence, and confidence of a politician, while simultaneously conveying the warmth and modesty of a lady. Consequently, it is much more difficult for women to successfully navigate a political campaign. Anecdotal evidence supporting this conventional wisdom is easy to find. However, systematic evidence is scarce. Is it possible that the conventional wisdom is just plain wrong? Deborah Jordan Brooks contends that it is.
Political Geography
United States