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61. Marka Deneyimi Yaratma Sürecinde Hikâye Anlatıcılığının Rolü

Author:
Ezgi Limanlı and Burcu Öksüz
Publication Date:
12-2024
Content Type:
Journal Article
Journal:
AURUM Journal of Social Sciences
Institution:
Altinbas University
Abstract:
Bu çalışma, marka deneyimi ve hikâye anlatıcılığı kavramları arasındaki ilişkiyi tespit etmeyi amaçlamaktadır. Marka deneyimi ve hikâye anlatıcılığı kavramlarının, marka ile müşteri arasındaki ilişkide yarattığı duygusal ve davranışsal etkiler (memnuniyet, deneyim, güven ve sadakat gibi) incelenmiştir. Veri toplama yöntemi olarak nitel bir araştırma yöntemi olan odak grup görüşmeleri (üç oturum) kullanılmıştır. Odak grup görüşmelerinde 20 ile 30 yaş aralığında bulunan 8 kadın ve 8 erkek olmak üzere toplam 16 katılımcı yer almıştır. Bütçe ve zaman kısıtlarının olması nedeniyle tesadüfi olmayan örnekleme yöntemlerinden kolayda örnekleme yöntemine başvurulmuştur. Katılımcılara toplam 18 soru yöneltilmiştir. Katılımcılardan öncelikle marka olgusunu kapsayan soruları, daha sonra marka deneyimi sürecinde hikâye anlatıcılığına ilişkin soruları yanıtlamaları istenmiştir. Elde edilen bulgular detaylıca analiz edilmiş ve yorumlanmıştır. Çalışma sonuçlarına göre, hikâye anlatıcılığının marka deneyiminde bir bakıma katalizör görevi üstlendiği görülmektedir. Tüketicilerin duygularına hitap eden, iyi bir şekilde kurgulanmış ve doğru kanallarla ifade edilen gerçek bir hikâyenin tüketicilerde empatiyi arttırdığı ve onları ikna ettiği ortaya konulmuştur.
Topic:
Economics, Communications, Consumer Behavior, Storytelling, Branding, and Marketing
Political Geography:
Turkey and Global Focus

62. Japan’s Approach to the Global South

Author:
Tobias Harris
Publication Date:
04-2024
Content Type:
Working Paper
Institution:
German Marshall Fund of the United States (GMFUS)
Abstract:
Japanese Prime Minister Fumio Kishida, in a January 2023 speech in Washington, DC, stressed that if the G7 countries and their developed-world peers neglect the “Global South”, “we will find ourselves in the minority and unable to resolve mounting policy issues.” These remarks set the stage for a major theme of Japan’s G7 presidency that year, during which Tokyo continued to highlight the importance of more “humility” to strengthen relations between the group’s members and the “Global South”. The G7 leaders’ communiqué at their May 2023 Hiroshima summit did not refer explicitly to the Global South—the United States and other nations did not necessarily share Japan’s preference for the term, which risks treating as monolithic an enormously diverse array of countries—but the document stressed the importance of addressing the needs of middle- and low-income states, including a commitment to “continued efforts to scale up official development assistance (ODA)” and to adopting “innovative financing mechanisms”. This emphasis on outreach to the developing countries assumed greater urgency following Russia’s invasion of Ukraine, when they were often reluctant to support Western efforts to isolate and punish the Kremlin for its aggression. Japan’s approach to the “Global South” is not merely rhetorical. The Kishida government inherited a long-standing approach to developing nations, particularly those in Asia, that seeks to leverage Japanese ODA and public and private investment. The approach has two goals: to promote growth and strengthen economic ties with developing countries, and to foster trust and political credibility that can be translated into influence. The strategy is shaped by Japan’s national interests but seeks to address developing countries’ economic needs without drawing them into an anti-Beijing bloc. The approach has worked well in Southeast Asia, where, thanks to decades of efforts by successive governments, Japan is viewed particularly favorably. Tokyo now appears increasingly determined to pursue the same strategy in other parts of the “Global South”, including South Asia, the Pacific island states, and, to a lesser extent, Africa and Latin America. As Japan’s G7 peers seek to undertake their own initiatives to improve relations with the “Global South”, the key principles and successes of the country’s policies are worth examining.
Topic:
Foreign Policy, Economics, Democracy, Business, Global South, and Trade
Political Geography:
Japan, Asia, and Indo-Pacific

63. Rethinking Industrial Policy for Central and Eastern Europe

Author:
Michal Hrubý
Publication Date:
06-2024
Content Type:
Working Paper
Institution:
German Marshall Fund of the United States (GMFUS)
Abstract:
Central and Eastern Europe (CEE) is increasingly important in the EU’s manufacturing landscape. The region’s export-oriented economies became an integral part of it through foreign direct investment—supported primarily by EU funding, including Cohesion Policy programs for regional and industrial development, and by national state spending. With its competitiveness at stake, the EU now focuses on industrial policy for cutting-edge technologies with high capital intensity. Many of its new regulations loosen state aid rules to allow generous support by governments to attract investors, which poses a problem for member states with less fiscal room to do so, including the CEE countries. This report discusses the opportunities and challenges for CEE countries to build manufacturing with potential to grow and to increase domestic value-added. It examines two case studies in the region: batteries and semiconductors, and their position in the value chains in Czechia and Hungary. Hungary has become one of the EU’s leading battery industry hubs and plays a key role in the drive toward self- sufficiency in this field. Its success came principally through government spending on investment promotion. Key issues have arisen regarding the environmental sustainability of new investments, the decision to attract cheap foreign labor without any appropriate long-term labor policy, and the lack of knowledge spillover from multinational companies to small and medium domestic ones to improve their value-chain position. New large investments announced by Chinese companies also raise geopolitical and security issues. With its broad innovation and R&D strategy and record low unemployment, Czechia did not make attracting large investments a priority before the COVID-19 pandemic. This has changed and its semiconductor industry is well- placed to draw in new investments in the micro- and nanoelectronics value chain. Czechia has started to support the industry through state aid for a handful of domestic and foreign companies, due to its strategic importance, its high value-added in production output, and the opportunity for stimulating R&D and high-skill employment. These case studies reveal key takeaways for Central and Eastern Europe. First, industrial policy based on state aid in small open economies are costly and will not generate long-term benefits if it is oriented solely at production tasks as in the past. Investment must bring innovation and R&D. Second, CEE countries should make financing innovation and R&D the priority, not subsidizing new manufacturing projects. They should rationalize their policy objectives and update and stick to their national strategies. Third, tight budgets and financial consolidation put pressure on selecting projects for state aid. Governments should not provide this aid without a solid cost-benefit analysis of the investments. Fourth, the CEE countries should consolidate the too broad innovation priorities within their national strategies and analyze their long-term growth potential. Fifth, industrial policy must be accompanied by appropriate labor and education policies to support the green and digital transition.
Topic:
Economics, Industrial Policy, Science and Technology, Innovation, and Trade
Political Geography:
Europe, Eastern Europe, and Central Europe

64. The Decline and Rise of Hegemonic Narratives: From Globalisation and the 'Asia-Pacific' to Geopolitics and the 'Indo-Pacific'

Author:
Richard Higgott
Publication Date:
04-2024
Content Type:
Special Report
Institution:
LSE IDEAS
Abstract:
Ideas and words have consequences. The 'Asia Pacific' as an economic understanding of region is giving way, some would say has given way, to the 'Indo-Pacific' as a geopolitical understanding of region. This paper explores the ideational and discursive consequences of this juxtaposition. It focuses on the shift from the theoretical and practical implications of the waning ideational hegemony of neo-liberal economics to the growing hegemony of geopolitical security concerns. It argues that just as a neo-liberal economic approach to the Asia Pacific over-hyped the success and benefits of globalisation as an absolute wealth aggregator and underplayed its negative externalities of mal-distribution and growing inequality, the privileging of the Indo-Pacific over-hypes the concept of security and underplays the effects of 'threat inflation' and the self-fulfilling possibilities of the privileging of forward leaning geo-political analysis. By way of a short case study, the paper shows how Australia’s strategic culture is now driven more by the US security coda of the Indo-Pacific rather than the economic coda of the 'Asia-Pacific'.
Topic:
Security, Economics, Globalization, Hegemony, and Geopolitics
Political Geography:
Asia-Pacific and Indo-Pacific

65. Türkiye’de Yapılan Nedensellik Araştırmaları Üzerine: Sahte Nedensellik Bulguları

Author:
Ahmet Aydın Arı, Kerim Eser Afşar, and Murat Şenol
Publication Date:
12-2024
Content Type:
Journal Article
Journal:
Bilgi
Institution:
Sakarya University (SAU)
Abstract:
Amaç- Bu çalışmanın amacı, Türkiye’de ve dünya-da yapılan nedensellik çalışmalarının karşılaştırmalı olarak analiz edilmesiyle, ulusal ve uluslararası lite-ratür arasındaki farklılıkların tespit edilmesidir. Yöntem/Metodoloji/Dizayn- Yöntem olarak karşı-laştırmalı analiz ve bibliyometri kullanılmıştır. Bu yöntemler, iki farklı literatürdeki nedensellik çalış-malarını değerlendirmek için seçilmiştir. Sonuçlar- Ulusal ve uluslararası literatürde özelikle sahte nedenselliğin ihmal edilmesi nedeniyle büyük bir uçurum ortaya çıkmaktadır. Türkiye’de uluslara-rası literatürle bağları zayıf olan yerel bir nedensel-lik literatürünün oluştuğu tespit edilmiştir. Ulusal li-teratürde nedensellik kavramını kullanan yazarların genellikle sahte korelasyon gibi bir durumu neden-sellik olarak algılayarak değerlendirmesi ve analiz-lerini nedensellik olarak belirtmesi yapılan çalışma-ların katkı değerini azaltan bir durum ortaya çıkar-maktadır. Ulusal literatürde ortaya çıkan kapalı bi-limsel ağ yapısı, gelecekte gerçekleşecek diğer ça-lışmalar için patika bağımlılığı riski yaratmaktadır. Katkı/Farklılıklar- Politika tasarımlarında neden-sellik sonuçları, önemli bir teorik dayanak noktası-dır. Bu konunun ampirik iktisat literatüründe ihmal edilmesi hatalı politika çıkarımlarına neden olabilir.
Topic:
Economics, Causality, and Methodology
Political Geography:
Turkey and Middle East

66. Exploring the Impact of Behavioural Factors and Personality Traits on Private Pension System Participation: A Machine Learning Approach

Author:
Can Verberi and Muhittin Kaplan
Publication Date:
01-2024
Content Type:
Journal Article
Journal:
Istanbul Journal of Economics
Institution:
Istanbul University Faculty of Economics
Abstract:
This study aims to investigate the effects of personality traits, in addition to basic financial literacy, private pension literacy and behavioural factors on Private Pension System (PPS) participation using machine learning algorithms. The PPS participation model was trained using both random forest and LightGBM algorithms, and the contributions of model inputs in the prediction of pension participation were interpreted using the Tree SHAP algorithms with swarmplots. The data employed in the empirical analysis is survey data collected from the Şırnak province of Türkiye with a sample size of 449. The findings of the study shows that: (i) PPS participation is more likely for females and middle-aged people; (ii) High basic financial literacy has a negative impact on PPS participation; (iii) Extraversion is the key personality trait affecting PPS participation; (iv) Advanced pension literacy has more impact on participation than simple pension literacy: (v) Present-fatalistic tendency is key behavioural factor and it negatively affects PPS; (vi) Present-hedonistic, conscientiousness, future-time orientation, and locus of control tendencies increase PPS participation. Furthermore, the distribution of colours in LightGBM has a greater degree of uniformity in both directions compared with the random forest algorithm. Finally, to increase PPS participation, the results of the study suggest the implementation of the following policy measures: Tailored pension literacy programmes can help to increase pension participation rates. Incentives should be created to prevent narrow-minded behaviour and establish a sense of protection and control around PPS, targeting middle-aged individuals and women.
Topic:
Economics, Behavior, Pension, Machine Learning, and Personality
Political Geography:
Turkey and Global Focus

67. Relationship between Organic Agriculture And GDP Per Capita, Economic Growth, and Unemployment: Panel Data Analysis

Author:
Kurtuluş Merdan
Publication Date:
01-2024
Content Type:
Journal Article
Journal:
Istanbul Journal of Economics
Institution:
Istanbul University Faculty of Economics
Abstract:
The increase in the world population recently has also increased the need for agricultural products. The need for food products has made it necessary to obtain more products per unit area. At this point, producers have focussed on the use of hormones, chemicals, and fertilisers to increase productivity and meet the demand for cheap food, and the process that increases production in the short term has become a threat to human health in the long term. Over time, the negative effects of chemicals on humans and the environment were observed, forcing producers to seek new methods. This process has led to independent studies on organic agriculture in every country. In this study, the effects of organic agriculture on some economic variables were revealed. In this context, the analyses focus now the variables of area allocated to organic agriculture on a regional basis, production amount and number of producers affected GDP per capita, economic growth, and unemployment in Turkey between 2003 and 2021. The scientific dimension of the study was prepared using data obtained from domestic and foreign literature and the electronic database of the Ministry of Food, Agriculture and Livestock. In this study, in which panel data analysis was used, EViews 12 programme was employed. For the variables used in the study, the geographical region cross-section dependence was determined, and the stationarity of the series was examined with the CIPS (Cross-Sectionally Augmented IPS) unit root test. As a result of the study, it was determined that organic production amount, number of organic farmers, and organic production area did not have a significant effect on economic growth and unemployment. Organic production area and the number of organic farmers had a positive and significant effect on GDP per capita, but the amount of organic production did not have a significant relationship.
Topic:
Agriculture, Economics, GDP, Economic Growth, and Unemployment
Political Geography:
Turkey and Middle East

68. A Better Proxy for Technology Determinant of Economic Growth: The International Digital Economy and Society Index

Author:
Elif Asoy
Publication Date:
01-2024
Content Type:
Journal Article
Journal:
Istanbul Journal of Economics
Institution:
Istanbul University Faculty of Economics
Abstract:
The importance of information communication technology in fueling economic growth is widely acknowledged. In the current digital era, the International Digital Economy and Society Index (I-DESI) offers a more precise depiction alternative to the ICT indicators by serving as a better proxy for changes in the factors of production. It monitors the advancement of ICT in the EU27 and 14 non-EU nations, highlighting their strides towards a technologydriven economy. The objective of the study was to evaluate the influence of the I-DESI on economic growth through the utilization of the panel data method. Hence, gross domestic product (GDP) measured at constant prices was utilized as the dependent variable in the analysis, while the Index of Digital Economy and Society Integration (I-DESI), calculated by the European Commission, served as the independent variable. However, it’s important to note that the described index is current and limited at present. In line with this constraint, only four years of data, spanning from 2015 to 2018, were available. To ensure the accuracy of the model, diagnostic tests were conducted, and the Driscoll-Kraay standard error model was employed to assess the outcomes. Two models were constructed to achieve this goal, with the initial one revealing the relationship between the I-DESI and economic growth. The second model aimed to pinpoint the dimensions of the I-DESI that had the greatest impact on growth. According to findings obtained from the analysis, I-DESI and certain subdimensions which are digital skills, use of internet, integration of digital technology, and digital public services affect economic growth positively and significantly. A one percent increase in I-DESI results in a one percent increase in GDP. Similarly, each subdimension mentioned, where meaningful relationships have been identified, possesses explanatory power for GDP. Furthermore, evaluating the coefficient of these independent variables, changing the weight of dimensions can be considered.
Topic:
Economics, Science and Technology, Digital Economy, and Economic Growth
Political Geography:
Global Focus

69. Public Policies on the Socioeconomic Effects of Migration

Author:
Ezgim Yavuz and Nazan Susam
Publication Date:
01-2024
Content Type:
Journal Article
Journal:
Istanbul Journal of Economics
Institution:
Istanbul University Faculty of Economics
Abstract:
To develop a public policy, it is important to understand the experiences of forced migrants. This study reveals the effects of forced migration on public finances in countries hosting displaced people. In this context, public policy support for access to basic humanitarian needs such as education and health, which are semi-public goods, will be evaluated through a quantitative analysis. Interviews with refugees within the scope of this research draw a picture of the current situation. Thus, evaluating the effectiveness and shortcomings of existing policies and determining the policy support needed are among the unique values of this research. Since migration is a dynamic process, it is also aimed to provide a basis for future studies in this field and to reveal the current situation.
Topic:
Economics, Education, Health, Migration, Refugees, Public Policy, and Socioeconomics
Political Geography:
Turkey and Global Focus

70. Panel Causality Analysis of the Relationship among the Rule of Law, Technological Advances, Competitiveness, and Value-Added

Author:
Doğan Keşap and Ali Rıza Sandalcılar
Publication Date:
01-2024
Content Type:
Journal Article
Journal:
Istanbul Journal of Economics
Institution:
Istanbul University Faculty of Economics
Abstract:
The status of countries within the global value chain varies depending on the importance of national production capabilities in the global economy. From this perspective, there is a need for a value-added production approach that focuses on innovation and competitiveness. Technological advances and institutions are considered to play a significant role in transforming the economy towards an innovation-driven one to meet these needs. The aim of this paper is to investigate the relationship among technological advances, the rule of law as a proxy for institutions, value-added production, and competitiveness in a way that reflects crosscountry divergence. Through an analysis employed independently of countries’ existing levels of development, it will be possible to evaluate whether the factors associated with institutions and innovation can produce similar results in all circumstances and for each country. In this context, a panel causality analysis that considers cross-sectional heterogeneity is employed. The analysis shows bidirectional causality between the variables, except for value-added to the rule of law. However, the results also support the existence of cross-country divergence. These findings suggest that future policy plans should be designed to consider the multidimensional nature of country-specific factors, alongside technological advances and the rule of law, and to ensure the integration of both national and international economic objectives.
Topic:
Economics, Science and Technology, Rule of Law, Competition, and Value-added Production
Political Geography:
Global Focus