28621. The Impact of Print Media on Popular Culture: Umberto Eco’s Number Zero
- Author:
- Fatma Altınbaş Sarıgül
- Publication Date:
- 07-2016
- Content Type:
- Journal Article
- Journal:
- AURUM Journal of Social Sciences
- Institution:
- Altinbas University
- Abstract:
- In the book published by Umberto Eco in 2015 called Numero Zero (Number Zero), on the basis of the assumption that the newspapers are able to establish various perceptions to the public in a conscious way, he has examined what kind of interventions some popular newspaper bosses have realized for the purpose of increasing their efciencies in the business world within the frame of a fction. According to Eco; popular culture is not in a sudden and unexpected structure (at least from its appearance) as it is in the cultural understanding of the modernism. By also taking the likes and demands of the wide masses it desires to be expanded into consideration, it aims a consensus between the culture producers and the culture consumers. In this way, it provides an easier and faster acceptance of the messages it sends by the masses. However, the motivation of the culture producers has derived from the market economy. The aimed thing is “proft”. Popular newspapers infict, transform and even make up the news in the cause of this proft. Eco operates by which methods the newspapers perform these destructions and reveals their tactics that direct the readers to certain assumptions with the quibbles. He tries to decipher the codes of the common popular perception delivered to the readers. According to Eco, “newspapers teach people how they should think; unfortunately, all we learn is fake and deformed”. Popular culture consists of a reference made by the fake that is replacing the truth to itself as mentioned in the simulation theory of Baudrillard, not a reality away from itself.
- Topic:
- Media, Umberto Eco, Popular Culture, and Newspapers
- Political Geography:
- Global Focus