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1. The Economic Importance of Motorcycles to Europe

Author:
Oxford Economics
Publication Date:
09-2021
Content Type:
Working Paper
Institution:
Oxford Economics
Abstract:
Motorcycle-related activity supports €21.4 billion of output (GDP) across Europe a year, sustains 389,000 jobs, and generates €16.6 billion of tax revenues, according to research by Oxford Economics. This means that in 2019 economic activities associated with motorcycling generated more GDP, and employed more people, than the metropolitan area economies centred on Venice, Malaga, and Palma de Mallorca. The total tax impact would have been sufficient to cover the pay of 380,000 teachers, or some 6.5% of all European teachers. Four-fifths of the total was accounted for by six countries, namely Italy (23%), Germany (20%), France (13%), the UK (11%), Spain (7%), and Austria (7%). This report, commissioned by ACEM, the motorcycle industry in Europe, also investigates the international trade in motorcycles and parts. In 2019, manufacturers in the EU-27 and the UK sold €2.1 billion of these goods to non-European customers—so that exports accounted for 39% of their total sales by value. Even so, European countries had a trade deficit in these products, with imports totalling €4.5 billion. Large quantities are imported from Asian countries where European manufacturers face high import tariffs. These high custom duties protect their domestic markets by making European vehicles relatively more expensive. This report, commissioned by ACEM, the motorcycle industry in Europe, also investigates the international trade in motorcycles and parts. In 2019, manufacturers in the EU-27 and the UK sold €2.1 billion of these goods to non-European customers—so that exports accounted for 39% of their total sales by value. Even so, European countries had a trade deficit in these products, with imports totalling €4.5 billion. Large quantities are imported from Asian countries where European manufacturers face high import tariffs. These high custom duties protect their domestic markets by making European vehicles relatively more expensive.
Topic:
Economics, Fiscal Policy, Manufacturing, and Motor Vehicles
Political Geography:
Europe

2. The economic contribution of UK rail

Author:
Oxford Economics
Publication Date:
09-2021
Content Type:
Working Paper
Institution:
Oxford Economics
Abstract:
The UK railway sector supported £42.9 billion of economic production (GVA) in 2019, associated with 710,000 jobs. Productivity and wage levels, both on the railways and in the rail supply sector, were above-average in every region. The UK railway sector supported £42.9 billion of economic production and was associated with 710,000 jobs and £14.1 billion in tax revenues in 2019, new research by Oxford Economics finds. The rail transport system—Network Rail and the train and metro system operators—accounted for £12.2 billion of that total Gross Value Added (GVA) measure of output. For every £1 of activity on the railway system itself, a further £2.50 of income was generated elsewhere in the UK economy, as a result of supply chain links and other knock-on effects. This extra GVA comprised £17.8 billion in the rail supply sector, £0.9 billion in on-station retail and its suppliers, and £12.0 billion across the wider consumer-facing economy due to wage-funded employee spending (the so-called ‘induced impact’). The study, commissioned by the Railway Industry Association (RIA), also finds that both productivity and wages are higher than the economy-wide average, in both the rail transport system and rail supply sector. This is true not just for the UK as a whole, but for every one of its 12 constituent regions and countries. Finally, the analysis looks at the potential impact of extra public spending on the UK rail infrastructure. Looking further into the future, if rail infrastructure spending were 50% higher than the ‘baseline’ expectation, an extra 104,000 rail supply sector jobs would be supported throughout the five-year period 2025-29. Even if these jobs simply displaced other work, the economy would still benefit, because of their high-productivity, high-wage nature. In the more immediate future, the economy will still be recovering from the Covid pandemic, and will therefore have a degree of spare capacity. This means that any extra jobs created by an uplift in rail infrastructure investment could be genuinely additional, rather than displacing other employment. And this work could support more new jobs in turn, through induced effects. Here, we find that every extra £100 million per annum of spending on rail infrastructure would support an additional 1,400 well-paid jobs in the rail supply sector, plus a further 700 jobs across the wider consumer-facing economy.
Topic:
Economics, Infrastructure, Railways, and Travel
Political Geography:
United Kingdom and Europe

3. The socio-economic impact of cultivated meat in the UK

Author:
Oxford Economics
Publication Date:
09-2021
Content Type:
Working Paper
Institution:
Oxford Economics
Abstract:
A report on the potential socio-economic benefits of the cultivated meat sector in conjunction with leading UK producer Ivy Farm Technologies. The cultivated meat industry is in its infancy, both in the UK and in most countries around the world. But it clearly presents significant opportunities for entrepreneurs, investors, and other commercial partners to exploit the global potential of a move away from conventional farming towards more sustainable methods. However, the UK industry is currently not able to take advantage of the commercial opportunities while it awaits regulatory approval. This report has sought to demonstrate that there is a strong economic rationale for allowing UK firms to move from research and development into production. As the report highlights, the UK cultivated meat market has the potential to grow into an industry with a total gross value added contribution to UK GDP of over £2 billion in 2030. The detailed analysis of the value of economic activity generated, the number of highly-skilled jobs created and supported, and the taxation revenue (up to £523 million) generated shows the industry has the potential to become an important sectoral driver of growth during the next decade.
Topic:
Economics, Job Creation, Socioeconomics, and Business Management
Political Geography:
United Kingdom and Europe

4. The Economic Impact of an Online Retail Sales Tax in the UK

Author:
Oxford Economics
Publication Date:
11-2021
Content Type:
Working Paper
Institution:
Oxford Economics
Abstract:
Amazon have commissioned Oxford Economics to produce an independent quantitative assessment of the economic implications of the introduction of an online sales tax in the UK. On 27 July 2020, HM Treasury (HMT) announced a call for evidence around the issue of a business rates review. Contained within this document was a consideration of alternative tax bases that could raise revenue for the Exchequer to compensate for any shortfall that might be created by business rates reform. One of the options proposed was an online sales tax (OST). In this context, Amazon have commissioned Oxford Economics to produce an independent quantitative assessment of the economic implications of the introduction of such a tax in the UK. We find that that the introduction of an OST would raise around £1.6 billion in government revenue. The burden of the tax would be split between consumers, online sales platforms, and upstream businesses. Our analysis shows that a majority of the tax’s burden will most likely be borne by consumers who could lose around £1.3 billion in welfare terms. The net inefficiencies due to the OST are estimated to be around £200 million (i.e., 13% of the revenue). The government’s fiscal options will need to be assessed against a range of economic as well as procedural criteria. In our assessment of the OST against the Treasury Select Committee’s principles of taxation, we found that the OST is distortive and also could potentially restrict SMEs from competing in the retail market. Further, the disproportionate impact on households in the lowest income decile and on economically weaker regions of the UK as well as the restrictive effect on the elderly and the disabled raise questions about the fairness of the OST.
Topic:
Economics, Digital Economy, Retail, and Digitalization
Political Geography:
United Kingdom and Europe

5. Assessing the economic, societal, and cultural benefits of YouTube in Poland

Author:
Oxford Economics
Publication Date:
11-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
This study assesses YouTube’s contribution to GDP and employment in Poland, and its broader impact on society and culture. YouTube enables Polish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €98 million to the Polish economy in 2020 and supported 11,000 full-time equivalent jobs. In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can build skills and knowledge amongst users; enrich and promote Polish culture; and sustain careers for content creators. We also highlight how YouTube has proved helpful during Covid-19. Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight th the personal stories of successful Polish content creators.
Topic:
Economics, Mass Media, Social Media, YouTube, and Content Analysis
Political Geography:
Europe and Poland

6. Assessing the economic, societal, and cultural benefits of YouTube in Spain

Author:
Oxford Economics
Publication Date:
11-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
YouTube enables Spanish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €313 million to the Spanish economy in 2020 and supported 21,000 full-time equivalent jobs. In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can sustain careers for content creators; build skills and knowledge amongst users; and promote Spanish culture to a global audience. We also highlight how YouTube has proved helpful during Covid-19. Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight the personal stories of successful Spanish content creators.
Topic:
Economics, Mass Media, Social Media, YouTube, and Content Analysis
Political Geography:
Europe and Spain

7. Assessing the economic, societal, and cultural benefits of YouTube in Italy

Author:
Oxford Economics
Publication Date:
11-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
YouTube enables Italian content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €190 million to the Italian economy in 2020 and supported 15,000 full-time equivalent jobs. In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can sustain careers for content creators; promote Italian culture to a global audience; drive cultural diversity; and support businesses. We also highlight how YouTube has proved helpful during Covid-19. Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight the personal stories of successful Italian content creators.
Topic:
Economics, Mass Media, Social Media, YouTube, and Content Analysis
Political Geography:
Europe and Italy

8. Assessing the economic, societal, and cultural benefits of YouTube in Ireland

Author:
Oxford Economics
Publication Date:
12-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
YouTube enables Irish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €30 million to the Irish economy in 2020 and supported 1,600 full-time equivalent jobs. In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can build skills and knowledge amongst users; promote cultural diversity; and sustain careers for content creators. We also highlight how YouTube has proved helpful during Covid-19.
Topic:
Economics, Mass Media, Social Media, YouTube, and Content Analysis
Political Geography:
Europe and Ireland

9. The Projected Economic Impact of COVID-19 on the U.K. Creative Industries

Author:
Alice Gambarin and Osman Ismail
Publication Date:
06-2020
Content Type:
Working Paper
Institution:
Oxford Economics
Abstract:
This report explores the short-term effects of Covid-19 on the financial sustainability of the creative industries in the UK. Along with the tourism sector, Creative Industries (CIs) are among the most affected by the current Covid-19 crisis. Creative workers, one of the more vulnerable sectors of the workforce, are already seeing devastating impacts on their income, not only in turnover terms, but also in their charitable contributions and sponsorship. Leaving behind the more fragile part of the sector could cause irreparable socio-economic damage. We find that the Creative Industries are projecting a combined £77bn turnover loss over the course of 2020 compared to 2019 (-31%). This is expected to translate into a GVA shortfall of £29bn in 2020 compared to 2019 (-26%), over half of which is in London. In 2020, CIs are projecting a 122,000 drop in employment among employees (despite the Coronavirus Job Retention Scheme - JRS) and a further 287,000 job losses among self employed workers, compared to 2019 levels. In total, 409,000 CIs jobs are considered at risk, 27% of which are in London and 20% are in the South East.
Topic:
Economics, Public Health, Pandemic, COVID-19, and Socioeconomics
Political Geography:
United Kingdom and Europe

10. The Economic Impact of Music in Europe

Author:
Oxford Economics
Publication Date:
11-2020
Content Type:
Working Paper
Institution:
Oxford Economics
Abstract:
The European music sector has a major impact on the economies of the EU and the UK. In 2018 the recorded music industry supported an €81.9 billion contribution to EU27 and UK GDP, according to a study by Oxford Economics, commissioned by IFPI. This was larger than the GDP of nine of the 28 EU Member States in that year. Of this contribution, €37.5 billion was generated by the music sector itself through its output, wages and tax payments. To give a sense of scale, this was 1.5 times larger than that made by the wine-making and brewing sectors. The European music sector also had a significant indirect impact on the labour market and fiscal position around Europe. We estimate the music sector supported 2 million jobs across the EU27 and UK, which meant that 1 in every 119 jobs in the 28 countries were dependent on the sector’s activities to some degree. All of this economic activity also benefited public finances, with the sector supporting a total contribution of €31.0 billion to EU27 and UK tax revenues, equivalent to 19.4% of the entire EU budget for the same year. In addition to this, we also conservatively estimate that the European music sector earned €9.7 billion in export revenue in 2018 from customers around the rest of the world. These earnings are 13% higher than all exports of European GI-protected wines to non-EU countries (including champagne).
Topic:
Economics, Culture, Music, popular culture, and Job Creation
Political Geography:
Europe