1. The Digitalization of EU Public Diplomacy: the pandemic crisis and beyond
- Author:
- Christos A. Frangonikolopoulos and Eleftheria Spiliotakopoulou
- Publication Date:
- 11-2022
- Content Type:
- Working Paper
- Institution:
- Hellenic Foundation for European and Foreign Policy (ELIAMEP)
- Abstract:
- This paper explores the digitalization of diplomacy and attempts to shed light on the adaptation level of the European Union by presenting the European External Action Service’s activity on social media and selected Public Diplomacy initiatives during the covid-19 pandemic. The main research questions posed in the study are: a) in what ways has the European Union used digital tools to respond to the coronavirus crisis; and b) what are the (recurring) challenges facing the European Union in its efforts to improve its image in a changing world and enhance its role as a leading global actor? The paper concludes that while the European Union is highly competent in terms of digitalization, it does face challenges, which are partly inherent in the sui generis nature of the European Union as an International Organization. These include the need for deeper integration, better coordination between member states, and further dialogue with the Union’s citizens, and must be met if the EU is to enhance trust and build solidarity, as well as a clearer and more solid European identity.
- Topic:
- Diplomacy, European Union, Regional Integration, COVID-19, Digitalization, and Adaptation
- Political Geography:
- Europe