61. TikTok Tactics: 2024 US Candidates Dance Around Security Risks
- Author:
- Lindsay Gorman, Caitlin Goldenberg, and Isabella Nieminen
- Publication Date:
- 10-2024
- Content Type:
- Working Paper
- Institution:
- German Marshall Fund of the United States (GMFUS)
- Abstract:
- Despite TikTok’s ongoing national security risks, 2024 candidates in US House, Senate, gubernatorial, and secretary of state races continue to use the platform to reach voters. Since its emergence onto the social media scene in 2016, viral video app TikTok has exploded in popularity, dominating the screentime of a reported one billion monthly active users worldwide today. This year, the app’s user base has made it an all-but-unavoidable tool for US presidential and vice-presidential candidates, who have used TikTok to make their bids to voters. Yet researchers and lawmakers’ initial national security concerns surrounding the potential for malign influence due to TikTok’s ownership ties to the People’s Republic of China (PRC) have only become louder as additional voices in Washington and beyond have joined the chorus. To address these concerns, in 2024 Congress passed and President Biden signed House Resolution (HR) 7521 to force TikTok to divest from its PRC-based parent company ByteDance or face a ban in the United States. This was mere months before the president’s campaign joined the platform itself. As election day fast approaches, a wide swath of federal and state candidates are seeking to leverage TikTok’s popularity with GenZ users. In October 2022, the Alliance for Securing Democracy (ASD) at the German Marshall Fund of the United States (GMF) produced a report documenting how US midterm candidates employed TikTok to reach voters and boost campaign visibility. This year, ahead of the 2024 US general elections in November, ASD and the GMF Technology Program researched the question of whether TikTok use among US Senate, House, gubernatorial, and secretary of state candidates has increased, and how candidates have continued to harness TikTok in campaigns. After two years, Democrats still outweigh Republicans on TikTok use, TikTok’s sluggishness in verifying candidate accounts has worsened, and political TikTok styles are beginning to mature.
- Topic:
- National Security, Social Media, Domestic Policy, and TikTok
- Political Geography:
- North America and United States of America