1. The Impact of Online Content on Portuguese Tourism
- Author:
- David Goodger
- Publication Date:
- 11-2019
- Content Type:
- Research Paper
- Institution:
- Oxford Economics
- Abstract:
- The Portuguese tourism industry has benefitted from a greater embrace of online content, driving engagement with travellers and ultimately creating new jobs. This study explores the value of online content to the tourism economy in Portugal, building on prior analysis for Southern European destinations. The analysis quantifies the proportion of recent tourism growth which was generated by successfully embracing online platforms and with an improved focus on digital skills. Remaining growth opportunities are also estimated, including the potential for job creation, from increased investment in digital infrastructure and skills. This will help to meet higher tourism growth targets.
- Topic:
- Tourism, Digital Economy, Customer Service, and Consumerism
- Political Geography:
- Europe and Portugal