11. The Power of Russian Propaganda: Identity-Related and Authoritarian-System Correlated Factors
- Author:
- Olga Nadskakuła-Kaczmarczyk
- Publication Date:
- 09-2025
- Content Type:
- Journal Article
- Journal:
- Polish Political Science Yearbook
- Institution:
- Polish Political Science Association (PPSA)
- Abstract:
- This article examines identity-related and authoritarian-system correlated factors, as well as how they influence the positive reception of government propaganda in Russia. Identity-related factors include references to specific historical contexts in the state propaganda narrative and a strengthening of specific values and social beliefs, mainly anti-Western ones, in order to achieve the desired social attitude towards the events under discussion. Authoritarian-system correlated factors include both tight regime control over the entire media landscape and issues related to political apathy, attitudes of conformism and manifestations of cynicism as essential elements of political culture in Russia. The methods of communication between the government and society learnt in the authoritarian system also create fertile ground for the impact of the state narrative: it is a specific combination of identity-related factors exploited by Kremlin propaganda (identity framing), as well as those connected to authoritarian settings, such as political apathy and its resulting consequences, that influence Russians’ susceptibility to state propaganda. These two elements, which work together, mean that Russian propaganda does not have to be persuasive to be effective – it should only strengthen and confirm the already encoded beliefs of the majority of citizens.
- Topic:
- Authoritarianism, Propaganda, Identity, and Russia-Ukraine War
- Political Geography:
- Russia, Eurasia, and Ukraine