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Begin New Search Topic Communications Content Type Journal Article Publishing Institution Council of American Ambassadors

1. Looking Back, Moving Forward: Public Diplomacy at 20

Author:
Wes Jeffers and Katherine Tarr
Publication Date:
09-2019
Content Type:
Journal Article
Journal:
The Ambassadors Review
Institution:
Council of American Ambassadors
Abstract:
October 1, 2019, marks the 20th anniversary of the consolidation of the United States Information Agency (USIA) into the U.S. Department of State. USIA, formerly known as the United States Information Service (USIS) overseas, previously oversaw all public diplomacy functions for the U.S. Government from 1953 to 1999. We all know the story after that: USIA was folded into the U.S. Department of State, creating the Under Secretary for Public Diplomacy and Public Affairs (R) and making public diplomacy one of the five cones of the Foreign Service. Opinions remain divided about this decision, but the core objective of U.S. public diplomacy has remained the same: Public diplomacy “seeks to promote the national interest and national security of the United States through understanding, informing, and influencing foreign publics and broadening dialogue between American citizens and institutions and their counterparts abroad.” However, in the Foreign Service of today, we are still facing some significant challenges to the landscape of public diplomacy—some old and some new. There’s been no full-time R for 17 months and counting, and educational and cultural programming budgets are annually at risk. The Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs (R/PPR) is undertaking a massive effort to overhaul public diplomacy portfolios around the world and, thus, to overhaul the very structure of Public Affairs Sections overseas. The new Bureau of Global Public Affairs combines the skills of the former Bureau of International Information Programs and Bureau of Public Affairs to modernize the way we communicate to domestic and foreign audiences. Despite all of this change, one fact remains constant: if we want foreign policy to be effective, we (the U.S. Department of State) must effectively communicate with a variety of audiences through programs and media, as well as continue to invest in future global leaders. This means public diplomacy must be seamlessly integrated into foreign policy formation and implementation. All Foreign Service officers must have the same basic understanding of public diplomacy as they have of writing cables. This also means that public diplomacy must be both championed and defended by a strong leader who can easily communicate with colleagues in the Department of State, the Secretary of State, Congress and the White House. After 20 years, we have indeed come a long way. Where are we now? Where do we want to be in the next 20 years?
Topic:
Foreign Policy, Diplomacy, Communications, and Transparency
Political Geography:
North America and United States of America

2. A Case for Intercultural Communication Training

Author:
Jason Frohnmayer
Publication Date:
09-2017
Content Type:
Journal Article
Journal:
The Ambassadors Review
Institution:
Council of American Ambassadors
Abstract:
It is a heck of a time to be an American diplomat. The work of diplomacy is never boring, but recently it seems like we can barely make it through a cup of coffee before someone calls a meeting to deal with an issue no one has ever faced. Public Diplomacy officers have it particularly hard as we endeavor to explain the United States’ position on issues and work to strengthen people-to-people relationships with those of other countries. The State Department’s diplomatic training center, the Foreign Service Institute (FSI), was created with an understanding of the importance of developing intercultural communication skills. This article advocates for an even greater emphasis on this critical training as FSI examines its curriculum. Out of all five cones of Foreign Service Officer Generalists, Public Diplomacy (PD) officers are called upon most often to interact with people of another culture. The heart of our work is building cross-cultural relationships. Success requires a high level of in­ter­cultural communication competence (ICC). FSI offers several distance-learning courses on cross-cultural communication, including “Communicating Across Cultures” and “Culture and Its Effect on Communication,” as well as offering training on considera­tion of foreign audiences, which is a component of cultural affairs tradecraft required for Cultural Affairs Officers. If PD officers are going to build relationships with skeptical foreign audiences, they should be armed with the best tools, which should include a dedicated focus on intercultural communication theories.
Topic:
Diplomacy, Communications, Culture, and Military Affairs
Political Geography:
United States and North America

3. Afghanistan’s Age of Transformation

Author:
Hamdullah Mohib
Publication Date:
03-2016
Content Type:
Journal Article
Journal:
The Ambassadors Review
Institution:
Council of American Ambassadors
Abstract:
The Afghanistan of today would surprise most outsiders, even those who closely follow developments in the country. We are often wrongly branded as a failing state with a struggling government whose young people are fleeing en masse for Europe and whose military has lost control of the security situation. While anecdotal evidence can always be found to lend isolated support to such claims, this sweeping characterization offers a distorted picture of reality. Afghans have always valued and cherished their freedom and sovereignty, as evidenced by our years of fighting off foreign and domestic enemies who sought to take both. Now we are reaching for new goals: freedom from dependence on foreign aid, freedom from corruption, freedom from outdated thinking that justifies the oppression of half our population, and freedom from sclerotic bureaucracy that prevents everything from citizens’ access to justice to the smooth functioning of a free market. Afghans overwhelm­ingly want a modern, sustainable, and self-reliant country whose government serves and is accountable to its people. Yes, the past 15 years have seen war, but they have also produced remarkable growth. Afghan society is thriving, which is a testament to the incredible resilience of the Afghan people. You might be familiar with the progress Afghanistan has made in the areas of education and on women’s rights, but there have also been advances in health, infrastructure, in media and telecommunication, and in sports and culture. 2001 to 2016 has been a time of hardship and sacrifice, but also one of innovation and hope. Today, 25 percent of our cabinet ministers are women, and there are scores of female deputy ministers, ambassadors, district governors, members of parliament, and civil servants. Afghan telecommunication companies cover some 90 percent of the population, which has an estimated 20 million cell phone users. Our media sector is thriving and can rightly be called the freest in the region. When President Ashraf Ghani—a former World Bank economist with an expertise in the causes of and solutions for fragile states—and CEO Abdullah Abdullah led the National Unity Government to power less than two years ago, their first priority was to diagnose the nature and size of the myriad problems facing the country. Then President Ghani designed a strategic roadmap of reforms to take Afghanistan forward. When that plan, “Realizing Self Reliance,” was presented in November 2014 to Afghanistan’s partners, funders, and allies, it was enthusiastically endorsed. Today, Afghanistan is 18 months into an era of unprecedented, sweeping changes—an era President Ghani has named “the transformation decade.” The government is taking innovative approaches to solving Afghanistan’s unique problems, as seen in its national priority programs such as the Citizen’s Charter and the Economic Empowerment Plan for Rural Women. There are early, promising results everywhere you look. Infrastructure projects for roads, rail, and electric and fiber optic connectivity are underway. Public finance has been improved through aggressive anti-corruption measures, with internal revenue increasing by a record breaking 22 percent in 2015. The customs and revenue departments, where corrupt practices have traditionally thrived, have undergone sweeping changes that have sent revenues to historic highs. Our new Procurement Commission reviews all contracts and has saved hundreds of millions of dollars for the government. We are rediscovering and reinvesting in the revival of our ancient past with the launch of the new cultural heritage trust fund this year. Last November, Afghanistan was accepted as a member of the World Trade Organization and is now taking strong steps to improve its ranking in the World Bank’s Doing Business Indicators, such as a new office in the Ministry of Commerce and Industries to monitor how reforms to reduce obstacles for business are being implemented on the ground, and streamline licensing procedures. The “Jobs for Peace” program that took effect late last year in 12 provinces is already providing food security for nearly 100,000 families by creating 5.5 million labor days. Eventually, it will cover all 34 provinces of Afghanistan, and is already performing above expectations. Highlights of major regional economic development deals that have been closed in the last 18 months include the Turkmenistan-Afghanistan-Pakistan-India (TAPI) pipeline, which will bring Afghanistan thousands of jobs and $400 million annually, and the four-nation Central Asia-South Asia Electricity Transmission and Trade Project (CASA 1000). This progress is all the more remarkable when you consider that in the short span of just one year—between the end of 2013 and the end of 2014—Afghanistan underwent cataclysmic changes. Following our first peaceful democratic transition of power in history, we installed an untested new form of government led by former rivals who agreed to come together for the benefit of the country, and our brave national security forces assumed full responsibility for national security despite lacking close air support, available medevac, and other essential capabilities. We also managed to make these gains against some steep odds that continue to work against us. Afghanistan’s economy has yet to recover from the crisis caused by the departure of more than 600,000 foreign military personnel and contractors, which sent revenue plunging and unemployment soaring to 40 percent. We have struggled to implement sweeping governance reforms and address urgent citizen needs while being constrained by budget austerity measures. And we continue to fight a war against two enemies simultane­ously, the Taliban and Daesh. But despite the grim headlines that emphasize enemy attacks, our security forces have exceeded expectations, risking and losing their lives in a fight we did not ask for against invading militant groups who threaten not just Afghanistan, but the region and rest of the world. Throughout our journey toward self-reliance, a key element of our continued success will be the strength and endurance of key partnerships, particularly with the United States. Our international partners, including the United States and NATO, have pledged to maintain a significant troop level to train, assist, and advise our security forces at least through 2017. This is invaluable support because it gives the government the breathing room it needs to solve urgent problems that, when remedied, will mean a more stable country. The Afghan people and government are grateful for the continued friendship of the United States and for the fact that both our nations realize that we are united against a shared threat. We honor everyone who has made the ultimate sacrifice in this fight. A captain in the United States Navy who served with the British Royal Marines in Afghanistan once told me that the greatest show of appreciation we can make for that sacrifice is to protect and build on the progress and freedoms for which so many troops fought, died, and were wounded. And so we are. Fiscal independence is a top priority. We need to create more employment opportuni­ties for Afghans so they can be prosperous inside the country, instead of risking their lives trying to find better lives that are not likely to materialize in Europe. Despite gains in women’s participation in all facets of society, it is completely unacceptable that many women still face the threat of violence and are discriminated against with impunity. More girls need to be in school, laying the foundation to pursue their dreams later in life. Peace is urgently needed, but we acknowledge that the process of achieving sustainable security is long, complex, and requires much more than just reconciliation with insurgent groups. Our government institutions need much more reform so that they are efficient, effective, and transparently in service to the Afghan people. Fortunately, we have a formidable engine for our momentum: Afghanistan’s massive, energetic youth population. Three-quarters of Afghans are under the age of 35, and although this generation has known only war and violence their whole lives, they are not cynical and pessimistic. Rather, they are determined to break with the past and change Afghanistan’s story. They are educated, ambitious, and they want peace and prosperity for themselves and their families. In business, education, government, civil society, and culture, they are pushing boundaries of “what is” and leading us forward to “what can be.” Afghanistan has only just started its transformation. The world should not doubt that we are determined to finish it.
Topic:
Communications, Fragile/Failed State, Governance, Democracy, and Modernization
Political Geography:
Afghanistan, United States, and Middle East

4. 21st Century Tradecraft in Moscow

Author:
Michael A. McFaul
Publication Date:
04-2013
Content Type:
Journal Article
Institution:
Council of American Ambassadors
Abstract:
President Obama has emphasized the importance of communicating directly with societies, and not just governments, as a necessary means for pursuing our Administration's foreign policy objectives around the world. The same is true in Russia. Given how much time Russians spend online, social media offers an especially exciting new tool for this kind of communication.
Topic:
Foreign Policy and Communications
Political Geography:
Russia and Moscow

5. Domestic Diplomacy: Making US Foreign Policy Less Foreign

Author:
Michael A. Hammer
Publication Date:
04-2013
Content Type:
Journal Article
Institution:
Council of American Ambassadors
Abstract:
The mission of the Bureau of Public Affairs (PA) is to advance America's interests through effective, accurate, and timely communication of our foreign policy. As we explain our policies to audiences abroad, we must also inform our fellow citizens here at home.
Topic:
Communications
Political Geography:
United States and America