1. Assessing the economic, societal and cultural impact of YouTube in India
- Author:
- Oxford Economics
- Publication Date:
- 03-2022
- Content Type:
- Working Paper
- Institution:
- Oxford Economics
- Abstract:
- Recent research by Oxford Economics suggests YouTube contributed 6,800 Cr to the Indian economy in 2020 and supported 6,83,900 jobs. But its impact goes further, bringing a rich array of economic, cultural and societal benefits to India. YouTube generates substantial revenue for creators, artists, and media companies, who in turn support a broad ecosystem of employees and businesses in India. Creators deliver a wealth of educational tools and materials, which are valued by students, parents, and teachers alike.
- Topic:
- Economics, Mass Media, Social Media, and YouTube
- Political Geography:
- India and Asia