Publishing Institution:


Media Tenor International

The Media Tenor Institute is an independent and non partisan organization, founded 10 years ago and based in Bonn, Germany, with offices in Pretoria, South Africa, Ostrava, Czech Republic, London, U.K. and New York, U.S. More than 180 media analysts track and code approximately 250 media from different countries every day. Based on the data, Media Tenor's research offers an objective understanding of the influence of media on politics, the economy and society. Media Tenor has developed a unique and extremely detailed methodology based on communication science, which can measure media trends without interference from subjective bias and opinion. Recent studies have focused on the presidential elections 2004 in U.S., the coverage of AIDS/HIV, the portrayal of ethnic and racial minorities, country images, anti Americanism in foreign media and more.
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