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  • Author: Ricardo Sennes
  • Publication Date: 06-2014
  • Content Type: Policy Brief
  • Institution: Atlantic Council
  • Abstract: Like any other international mega-event, hosting the FIFA World Cup brings the promise of a positive long-term legacy for Brazil. It is a unique opportunity for visibility among more than 3 billion people worldwide who will either attend or watch the games on television. The exposure from the games has the potential to draw national and international investments before, during, and after the thirty-two teams compete for the Cup.
  • Topic: Civil Society, Economics
  • Political Geography: Brazil, South America